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  • Writer's pictureNPC Team

Behind the Curtain: The Theatre's Struggle Amidst Cost-of-Living Crisis


Theatre seats

In a theatre, the reality of life is often laid bare. At present, the harsh light of economic reality shines on the theatre industry itself as it grapples with the ongoing cost of living crisis. As household budgets are squeezed by soaring housing costs, increasing energy bills, and rising food prices, the effects reverberate behind the scenes and spill over into the footlights.


One of the first challenges is of swelling production costs. Everything from transportation for touring shows to the construction of exquisite sets is affected by inflationary pressures. The once mundane aspects of production now serve as constant reminders of the industry's precarious financial balancing act. The extravagant costumes and flamboyant props, hallmarks of theatre's visual appeal, have become pricier to procure and create, resulting in ballooning budget lines.


Amidst the grandeur, the theatre's lifeblood - the artists, technicians, designers, and other employees - face a double whammy. On the one hand, they grapple with the personal ramifications of the cost of living crisis, as the affordability of a theatre career is called into question. Their wages, often modest at best, are increasingly overshadowed by the skyrocketing cost of living. On the other hand, many theatre companies, burdened by rising costs, resort to austerity measures directly affecting this already beleaguered workforce. Job losses, reduced working hours, or wage stagnation add to economic hardships.


The impact of the cost of living crisis is palpable in the auditorium. With disposable income shrinking, theatre - often seen as a luxury rather than a necessity - is sidelined. The resultant dip in ticket sales is a gut punch to theatre organizations, compelling them to rethink their fiscal and programming strategies. Moreover, smaller audience sizes could herald a slump in additional revenues, such as concession sales - another blow to an already reeling industry.


Yet, the theatre industry has survived previous acts of adversity. And it is in this tradition of resilience that solutions are being sought. For instance, minimalist set designs are embraced as a cost-effective yet artistically compelling alternative. Some theatres are dialling back on touring schedules, while others are investigating the potential of virtual performances to curtail expenses and expand audiences.


To keep theatre accessible for the audience, flexible pricing strategies, including 'pay what you can' schemes, are being implemented. Meanwhile, some theatre companies are courting business partnerships and sponsorships to subsidize ticket prices.


While the cost of living crisis poses a formidable challenge, it also prompts an opportunity for reinvention. As this unfolding act of the theatre's economic drama continues, one thing is clear: the industry's enduring resilience and resourcefulness will be tested like never before. But as the old adage goes, the show must go on.

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